The University of Nottingham conducts world changing research every day, all across the University, curious minds come together to find new ways to make our world better. It was our challenge to bring the passion, momentum and dedication that comes together at the University, and showcase this to the world.
Our creative approach was fixed around rhythm and momentum. Knowledge takes time, but the University never stops moving forward. Our film aimed to deliver this feeling with an offbeat, distinctive rhythm that matched the beat of the research at Nottingham. A mixture of live-action, motion graphics and 3D animation came together to deliver this campaign.