To showcase the new digital platform for students at the University of Nottingham in an engaging way,
Our approach was to adopt a clean and minimal animation approach, this allowed us to showcase the concept of the platform without the need for the platform to be completely finished for use. Our approach also allowed for assets to be used across multiple outputs, including print and digital adverts
Working with the University of Nottingham brand team we adapted the core MyNottingham brand into animation, developing a suite of illustrations. We then turned these illustrations into animation with our in-house team.