Project Background

Capture the key features of Saint Gobain’s innovative new product in a creative and unusual way. As part of the global launch of Habito, a revolutionary new plasterboard product, the video was to to act as the UK centerpiece for marketing campaigns.

The concept
The concept

Our creative approach was to shoot a one-shot film through an environment made entirely out of the product. Every aspect of the set was built using Habito, and we made use of creative examples of the product’s strength, resilience and ease of use.

The process

Working with a set-designer, we constructed the Habito structures within a studio and filmed the advert in one continuous take. Each element was choreographed to match a pre-approved timing pass, and the whole process was filmed with 15 takes to ensure we got the correct footage.

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