Project Background

Introduce one of RDC’s flagship products through animation, helping confirm the brand’s position as world leaders in aviation economics.

The concept
The concept

Our approach was to deliver an animation that offered a confident, collected tone. It was our creative intention not to feature the platform literally, but instead show an interpreted application of it within an animated environment.

The process

Working with RDC Aviation’s brand team, we modelled and textured an RDC branded aircraft to fly through the animated environment. This aircraft then formed the centrepiece of other branded materials such as exhibition stands and printed brochures.

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