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Project Background

We were approached by MyHealthyKitchen to create video content for their product launch in Jan of 2017. Our challenge was to showcase their new range of healthy ready meals, and how they are healthy for what they put in, not what they take out. As part of the campaign, we developed a brand film to sit alongside their digital launch on Amazon Fresh, as well as a series of supporting videos for social media release throughout 2017.

The Results

From the start we wanted to make sure that the viewer knew this wasn't just healthy for being empty of all the fun stuff, but actually it was full of colour, flavour and exciting things

- Jason Croxall | Director
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