Project Background

Our challenge was to showcase their new range of healthy ready meals, and how they are healthy for what they put in, not what they take out.

The concept
The concept

Our approach was to create a short film that deconstructed the fresh ingredients that made up the healthy ready meal, as they come together full of life and colour. As part of the campaign, we developed a brand film to sit alongside their digital launch on Amazon Fresh, as well as a series of supporting videos for social media release throughout 2017..

Working with the MyHealthyKitchen brand team, we filmed the commercial in a studio with a range of fresh ingredients, filming each of the ingredients in front of a green screen to construct composite images of them flying through the air.

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