As part of the Center Parcs annual peak campaign, we worked collaboratively with VMLY&R London to produce a series of 6-second bumpers for their digital campaign. The campaign celebrated family togetherness, positioning Center Parcs as the perfect destination for people to take time to be their true self.
In support of their TV campaign, we produced short snapshots of the wider campaign story, digging deeper into the family moments that are illuminated within the creative from VMLY&R.
Our approach was to embrace the unpredictability of improvisation within our production, setting up a series of scenarios and letting our performers have the freedom to play and perform within the moments. The result gave us an almost observational authenticity that helped tell the "family togetherness" story.