As part of a flagship sponsorship deal with Nick Jr, our challenge was to interpret the Center Parcs brand in a way that would resonate with young children and their families.
Our creative approach was to use animation in way that brings to life the imaginative side of young guests at Center Parcs. The core of the Center Parcs offering is wrapped up with play and exploration as families, and we wanted to use animation as a way of celebrating this. Our creative approach turned everyday Center Parcs scenes into imaginative scenarios where playful characters enjoy a short break in their own unique way.
After shortlisting a number of pre-filmed scenes from our asset bank for Center Parcs, we then explored ideas for how to turn this into an imaginative scene using animation. We designed a suite of characters and backgrounds, developing these into full animations with our in-house animation team.