Capture the core services of the CABA brand for a global audience, as well as the personality in under a minute.
With such a broad ranging audience and range of services, it was important to keep things simple and straightforward. By using character animation and clean illustration style, it allowed us to focus on portraying scenarios that anyone could identify from around the world.
Working with the CABA brand team, we developed artwork that sat comfortably within their brand style. Through a process of scripting storyboarding, animatics the animation was brought to life with our animation team.