The “video production company” is dead. Capability is no longer the currency of value March 26, 2019

I run a company that makes films, but just over a year ago, I sold all our filmmaking equipment. Why? Because I sense something big is happening in the world..

Here’s why overstuffing your video content will kill its potential November 30, 2018

Ham and cheese. Tuna and mayonnaise. Salmon and cucumber. Not only is this the strangest way I’ve ever started an article, but it’s also a surprisingly great starting point for..

The biggest lessons I’ve learned from making 2,426 films and animations October 20, 2018

I’ve been conceiving and crafting video campaigns for brands for over 10 years (god that makes me feel old all of a sudden). The evolution of technology, channels and audiences..

Here are 211 (yes, really) inspiring things I’ve found about video, advertising and creativity May 25, 2018

Over the last few months, I’ve collected a weekly list of inspiring things from the world of video, animation, advertising and general creativity. I started sending it via a small..

Five uncomfortable truths about video you may not want to hear April 20, 2018

I’ve never been one for fluffy marketing speak. I like to talk straight about how I see things without any of the faff, and thought you’d like to hear some..

How to come up with good ideas on demand – the framework I use with my team February 23, 2018

With an age of automation and intelligent software, digital agencies are able to produce work that has the scale and quality that could only be dreamed of only a few..

The infuriating rise of patronising video content January 30, 2018

Imagine you step into a bank to open an account. The staff are smartly dressed, the décor is classy, the brand is sophisticated but friendly. A helpful staff member steps..

Why I’ve set myself up to fail in 2018 January 12, 2018

When I was 17 and learning to drive, my instructor taught me one of the biggest lessons of my life, and it had nothing to do with driving. As we..

Here are five no-nonsense mindsets to plan better video content in 2018 December 1, 2017

Planning video content for next year? Five mindsets that really could make them work harder for your brand.   Accept that nobody cares I’m sorry to break it to you,..

The untapped power of less November 22, 2017

I’ll let you in on a secret that I only really tell my clients. There’s an untapped source of hardworking video content at your fingertips. Right in front of you. You..

Why planning video content should be like opening a restaurant (no, really) November 17, 2017

You’re a busy marketing team ready to plan your adventures into the world of video. You’ve got budget, buy-in and boom… you’re ready to make some sweet, sweet content. Sometimes..

The single c-word that can make or break a video campaign September 21, 2017

It’s 08:50 and you’re late for a meeting. You woke up late and didn’t have time for breakfast. You are in a rush, but you’re hungry. Quick stop at a cafe..

If your marketing aims to please your boss, you’ve failed your viewers September 4, 2017

Imagine opening up a piece of folded paper. You begin to unfold it, and you see it’s a drawing. First fold, a man with a sausage for a nose. The..