The University of Nottingham commissioned Fat Free Media to produce a series of animations that would communicate some changes happening to the way students access core services. Our aim was to encourage students to feel included and excited in these new systems. We designed an animation style that reflected the core principles of the UoN brand, but delivered this in a modern and fresh way.
"It was a pleasure working on this project, as it gave us a chance to play around with the UoN brand and see where we could take it. Early on in the process we explored using simple shapes, limited colour palette and using nuances of stop-motion animation to deliver the story"