Fat Free Media were approached by Total, a global player in Oil & Lubricants, to produce a video that delivered the concept of a new service. The video aimed to introduce the concept, benefits and process of ANAC, an innovative new oil testing service. We developed a concept, art direction that Total were happy with, then produced the 3D full animation as well as event visuals/renders.
"It was always going to be a challenge to communicate a concept that essentially happens in a laboratory on a molecular level, so we focused on some of the wider benefits rather than the detail itself. We had great fun driving our virtual trucks around too"